The Aramco Group
The Aramco Group, a leading provider of mortgage and real estate services for homeowners in San Diego. Project Description: The Aramco Group wanted to optimize the large amount of traffic to their website to generate higher quality leads.
They chose SEO agency to:
1) Build over 25 citations (business listings on niche directories) that included Name,Address, Phone Number, and Website information to boost local SEO.
2) Conducted Visual Website Optimizer A/B form testing to make site appearance decisions that would increase CRO.
3) Created an e-mail review template to help solicit reviews on the client’s Google+profile.
4) Developed a combination of over 50 e-blasts, blog posts, pages of on-site content, press releases, info graphics, and slideshows to support a strong content marketing campaign.
Outcome: In just over a year, The Aramco Group was able to observed 95% increase in non-branded organic website traffic and 103% improvement in their form fill conversions.